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Dominic Cummings Impresses No-One By Claiming Good Campaigns Have 'Hot Women And Beer'

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Dominic Cummings did not win any fans over with his latest take on what makes a good political campaign


Dominic Cummings stunned people when he claimed winning political campaigns have “hot women and beer and pizza”.

Writing on his personal substack website on Thursday, the former top aide to prime minister Boris Johnson shared his idea of how Labour could win in the next election.

Pulling apart the idea of a “work-life balance”, Cummings said: “This is what winning political campaigns look like.

“There are hot women and beer and pizza and music in the office on Friday and Saturday night because the place is bursting with energy.

“And they enjoy kicking their opponents down the street at 10pm on a Saturday night when the other side are in ‘work-life balance’ mode.

“Labour’s team know the PM and Carrie sit ludicrously twitching at Twitter on Saturday night when the papers papers drop – they should be driving the two of them crazy with rage and panic every Saturday night, thus creating a wave of horrific phone calls across Tory-world and constantly ruining everyone’s weekends.”

He goes on to claim that this is what the Vote Leave campaign was like when it won the EU referendum in 2016 and when the Conservatives were victorious again in the 2019 general election.

Cummings has been vocal in his opposition to Downing Street ever since he resigned in November 2020.

Despite being one of the most influential – and controversial – figures in government during his time as an adviser, he has repeatedly condemned the way Johnson runs his cabinet and No.10′s handling of the pandemic in recent months.

Unsurprisingly, his latest post breaking down his reality of politics did not go down very well.


There’s something very brave about men who look like pigeon eggs demanding “hot women” in the office. https://t.co/0ARhbcGW1G

— Ash Sarkar (@AyoCaesar) October 22, 2021

Imagine the music. I can't bring myself to.

— Rob Davies (@ByRobDavies) October 21, 2021

?One staffer on the Vote Leave campaign says: "There was certainly beer and pizza and music and energy and a great commitment to working hard to win."

— Tony Diver (@Tony_Diver) October 21, 2021

Curious that in his piece claiming Boris has no respect for women and just stares at their tits, Dominic Cummings finds no irony in telling the (presumably male) reader that those who win elections get "hot women in the office on Friday and Saturday night"

— Helena Horton (@horton_official) October 21, 2021

remember when The Thick Of It was satire @Aiannuccihttps://t.co/Bjpqnje5Ti

— Carl Winter (@carl311812) October 22, 2021

What Dominic Cummings says winning campaigns look like: "hot women and beer and pizza and music in the office on Friday and Saturday night".

What a Dominic Cummings winning campaign actually looks like: pic.twitter.com/brXqv28KPI

— Jack Blackburn (@HackBlackburn) October 21, 2021

pic.twitter.com/55I4WueC7x

— Iain Perry (@printgarageiain) October 22, 2021

There'll be serious takes on workplace culture, marginalisation of women in politics etc etc re Dominic Cummings writing about "hot women in the office" but all it is for me is an amazing new bloc of data for refining my now extremely detailed mental image of Cummings at uni

— Josh Lowe (@JeyyLowe) October 22, 2021

His winning tactic is apparently making political opponents mad online https://t.co/fbZgsaEDOL

— James Jackson (@derJamesJackson) October 22, 2021

Imagine this gonk deciding if you were hot enough for Friday beers https://t.co/1z4REPm8Nppic.twitter.com/1nZjqYoZVR

— Ross McCafferty (@RossMcCaff) October 22, 2021

It’s nice to be classed in the same category as food and beverages.

— Queen Cersei (@QueenCerseiX) October 22, 2021

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